diff --git a/pkg/service/ai/video_vl.go b/pkg/service/ai/video_vl.go
index 3150b8ec..10615605 100644
--- a/pkg/service/ai/video_vl.go
+++ b/pkg/service/ai/video_vl.go
@@ -1,6 +1,7 @@
 package ai
 
 import (
+	"encoding/json"
 	"errors"
 	"fmt"
 	"fonchain-fiee/pkg/common/qwen"
@@ -74,6 +75,93 @@ type CompetitorReportRequest struct {
 type CompetitorReportResponse struct {
 	ImageURL string `json:"image_url,omitempty"` // 生成的图片URL（1024*1024），非必须返回
 	Text     string `json:"text,omitempty"`      // 竞品报告文本内容，非必须返回
+	JSON     string `json:"json,omitempty"`      // 竞品报告JSON格式，非必须返回
+}
+
+// CompetitorReportJSON AI返回的JSON结构
+type CompetitorReportJSON struct {
+	HighlightAnalysis HighlightAnalysis `json:"highlight_analysis"`
+	DataPerformance   DataPerformance    `json:"data_performance_analysis"`
+	OverallSummary    string              `json:"overall_summary_and_optimization"`
+}
+
+type HighlightAnalysis struct {
+	Summary string      `json:"summary"`
+	Points  Points      `json:"points"`
+}
+
+type Points struct {
+	Theme       string `json:"theme"`
+	Narrative   string `json:"narrative"`
+	Content     string `json:"content"`
+	Copywriting string `json:"copywriting"`
+	Data        string `json:"data"`
+	Music       string `json:"music,omitempty"`
+}
+
+type DataPerformance struct {
+	Views        string `json:"views"`
+	Completion   string `json:"completion_rate,omitempty"`
+	Engagement   string `json:"engagement"`
+}
+
+// convertJSONToText 将 JSON 转换为纯文本格式
+func convertJSONToText(data CompetitorReportJSON, isVideo bool) string {
+	var sb strings.Builder
+
+	// 一、亮点表现分析
+	sb.WriteString("一、亮点表现分析\n")
+	sb.WriteString(data.HighlightAnalysis.Summary)
+	sb.WriteString("\n\n")
+
+	sb.WriteString("1. 标题亮点：")
+	sb.WriteString(data.HighlightAnalysis.Points.Theme)
+	sb.WriteString("\n")
+
+	sb.WriteString("2. 题材亮点：")
+	sb.WriteString(data.HighlightAnalysis.Points.Narrative)
+	sb.WriteString("\n")
+
+	sb.WriteString("3. 内容亮点：")
+	sb.WriteString(data.HighlightAnalysis.Points.Content)
+	sb.WriteString("\n")
+
+	sb.WriteString("4. 文案亮点：")
+	sb.WriteString(data.HighlightAnalysis.Points.Copywriting)
+	sb.WriteString("\n")
+
+	sb.WriteString("5. 数据亮点：")
+	sb.WriteString(data.HighlightAnalysis.Points.Data)
+	sb.WriteString("\n")
+
+	if isVideo && data.HighlightAnalysis.Points.Music != "" {
+		sb.WriteString("6. 配乐亮点：")
+		sb.WriteString(data.HighlightAnalysis.Points.Music)
+		sb.WriteString("\n")
+	}
+
+	// 二、数据表现分析
+	sb.WriteString("\n二、数据表现分析\n")
+	sb.WriteString("1. 浏览量表现：")
+	sb.WriteString(data.DataPerformance.Views)
+	sb.WriteString("\n")
+
+	if isVideo && data.DataPerformance.Completion != "" {
+		sb.WriteString("2. 完播率表现：")
+		sb.WriteString(data.DataPerformance.Completion)
+		sb.WriteString("\n")
+		sb.WriteString("3. 点赞/分享/评论表现：")
+	} else {
+		sb.WriteString("2. 点赞/分享/评论表现：")
+	}
+	sb.WriteString(data.DataPerformance.Engagement)
+	sb.WriteString("\n")
+
+	// 三、整体总结及可优化建议
+	sb.WriteString("\n三、整体总结及可优化建议\n")
+	sb.WriteString(data.OverallSummary)
+
+	return sb.String()
 }
 
 // AICompetitorReport 生成竞品报告接口
@@ -303,7 +391,16 @@ func AICompetitorReport(ctx *gin.Context) {
 	// 返回结果（只返回实际生成的内容）
 	result := CompetitorReportResponse{}
 	if needText {
-		result.Text = textRes.text
+		result.JSON = textRes.text // JSON 字段直接返回 AI 生成的 JSON
+
+		// 将 JSON 解析并转换为纯文本
+		var jsonData CompetitorReportJSON
+		if err := json.Unmarshal([]byte(textRes.text), &jsonData); err != nil {
+			// 如果解析失败，回退使用原始文本
+			result.Text = textRes.text
+		} else {
+			result.Text = convertJSONToText(jsonData, len(req.Videos) > 0)
+		}
 	}
 	if needImage {
 		result.ImageURL = imageRes.imageURL